1957

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Custom by paint was one of the hottest trends of 1957, and in November of 1957 Car Craft Magazine ran a Special Issue on "Crazy Paint". Photo courtesy of Car Craft Magazine.
In 1957 Duane Steck's 1954 Chevrolet Bel Air, The Moonglow, received a scallop paint job by Larry Watson of Watson's House of Style. The first version of the Moonglow was completed in 1956.
The second version of Santo Vasques' 1950 Chevrolet was scalloped by Larry Watson of Watson's House of Style in 1957. According to Larry, it was the wildest scallop paint-job he did that year.
Joe Crisafulli's 1956 Oldsmobile of San Jose, California. Joe was a member of the San Jose Rod and Wheelers car club, and his Olds was restyled during the summer of 1957. Joe's Oldsmobile is an example of an early scalloped Nothern California custom.
Jerry DeVito's 1957 Ford Fairlane of San Jose, California. The first version of Jerry's Ford, known as the Maze, was restyled in 1957, featuring custom body work and paint by Wirth's Body Shop, and a scallop paint job by Joe Crisafulli of J & J Auto Painting. Jerry was a member of the San Jose Rod and Wheelers car club.
The first version of Ron Aguirre's 1956 Chevrolet Corvette, The X-Sonic, was completed in 1957. This version featured pinstripes and a flame paint job by Ed Roth. Ron was from Rialto, California, and he was the President of the Krankers of San Bernardino.
Bob Palladino's 1957 Buick Century of Antioch, California was customized by Joe Bailon of Bailon Custom Shop in 1957. The car, known as the Candy Wagon, received one of Bailon's signature Candy Apple Paint jobs.
Jerry Woodward's 1929 Ford Model-A Roadster, "Thunder Road", of Utah was completed in 1957. The car was pinstriped by Tommy the Greek and it featured a mural on the glove box by Dean Jeffries. Jerry won the America's Most Beautiful Roadster award with the car at the 1957 National Roadster Show in Oakland.
Jack Schleich's 1932 Ford 3-Window Coupe of Oceanside, New York was first built in 1957. This is how it appeared in 1958.
Ron Guidry's 1936 Ford 5-Window Coupe
Buddy Alcorn's 1950 Mercury as it looked after Dick Jackson updated it in 1957.
Chuck Sanders' 1951 Oldsmobile, The Black Panther, as it appeared in 1957.
John Bozio's 1953 Buick Roadmaster of East Hartford, Connecticut was restyled between 1956 and 1957.
Don Chaves' 1953 Mercury, after it was restyled for the second time in 1957.
Bobby Yamazaki's 1954 Mercury was completed in 1957. The car was destroyed in the Barris Kustoms shop fire only hours after it was ready for delivery.
The first version of John Nadzon's 1954 Mercury of Parsippany, New Jersey was restyled by Korky's Kustom Shop in 1957.
Tad Hirai's 1955 Buick Century was restyled in 1957.
George Barris' 1955 Chevrolet truck, the Kopper Kart, was built as a promotion vehicle for Barris Kustoms of Lynwood, California. The build was completed in 1957.
Dick Gonzales' 1955 Studebaker as it looked in 1957. This version was known as Strawberries and Cream.
An early version of Eric Bracher's 1956 Chevrolet as it appeared in 1957
David Rolin's 1957 Ford of Sacramento, California was restyled by Dick Bertolucci of Bertolucci Body & Fender Shop and Harris' Body Shop between 1956 and 1958. This photo shows the car under construction in 1957.
Dick Jackson's 1957 Ford of Compton, California was restyled late in 1956 or early in 1957. Dick, who started out at Barris Kustoms ran his own shop Advanced Custom Paints in Compton, California when the Ford was restyled. Later on in 1957, Dick traded the Ford with Buddy Alcorn for his 1950 Mercury.
A Crash Helmet Magazine group shot of some Cut-Outs of Long Beach members taken in 1957. The members in the photo are, from left to right Ron Dulin and Dick Gonzales. The two gentlemen in the center are un-identified, while Glenn and Gary Thorton sits on the right side. The guys are posing in front of Ron Dulin's 1956 Plymouth Fury, the "Strawberries and Cream" version of Dick Gonzales' 1955 Studebaker Speedster and Gary Thorton's Pickup truck. Photo from The Cut Outs of Long Beach Photo Collection.
The 2nd annual Portland Roadster Show was held October 18 thru 20, 1957 at the Multnomah County Fair Grounds in Gresham, Oregon.


<-- 1956 - 1950s - 1958 -->


Contents

Custom by Paint

Custom by paint was one of the hottest trends of 1957. A radical lowering and a scallop or flame paint job was all you needed in order to stand out at the High School parking lot. Larry Watson painted his first scallop paint job in his parents driveway in 1956. The car he painted was Bob Schremp's 1954 Chevrolet Bel-Air. After Bob showed the car off at the Clock Drive-In it seemed like every day after high-school Watson had a scallop job to do. Upon graduating from school in September of 1957, Watson opened up his first shop Watson's House of Style in North Long Beach, California on Artesia Boulevard. In order to promote the new trend, Watson bought a brand new 1958 Ford Thunderbird that he took to Barris Kustoms for some mild modifications. Bill Hines and Bill DeCarr, that worked at Barris Kustoms at the time, nosed and decked the car, shaved the handles and rounded the corners before Watson painted it with six coats of Pearl over a fine Metallic silver base. Watson didn't tint the pearl with transparent mixing black toner that eliminated the cloudiness and he thought the car turned out too bright. Larry thought the bright look made the car look way too large, so in order to fix it up, Larry taped the panel lines of the bird with 1-3/4 inch tape and shot candy apple burgundy over it.[1]


1957 was also the year Gene Winfield came up with his famous faded, blended candy paint job technique. The technique was discovered after he tried to blend two candy colors together. The faded paint job became a trademark of Gene Winfield, and since then he has been traveling all over the world laying his famous paint jobs.


Hot Rods Built or Completed in 1957

Jerry Woodward's 1929 Ford Model-A Roadster
Jack Schleich's 1932 Ford 3-Window Coupe


Custom Cars Restyled or Completed in 1957

Herb Gary's 1949 Plymouth - The Aztec
Pete Millino's 1950 Ford Convertible
Buddy Alcorn's 1950 Mercury
Chuck Sanders' 1951 Oldsmobile - The Black Panther
Mary Kolbert's 1952 Chevrolet Bel Air
Rod & Custom Magazine’s Dream Truck was completed in 1957. The build took 4 years.
John Bozio's 1953 Buick Roadmaster
Don Chaves' 1953 Mercury
Bobby Yamazaki's 1954 Mercury
John Nadzon's 1954 Mercury - The Mysterian
Dean Jeffries' 1956 Porsche 356 Carrera
Duane Steck's 1954 Chevrolet - The Moonglow
Tad Hirai's 1955 Buick Century
George Barris' 1955 Chevrolet Truck - The Kopper Kart
Dick Gonzales' 1955 Studebaker
Eric Bracher's 1956 Chevrolet
Ron Aguirre's 1956 Chevrolet Corvette - The X-Sonic
Bob Palladino's 1957 Buick Century - The Candy Wagon
Jack James' 1957 Buick Special
Harry Okuda's 1957 Dodge
Darol Jorgenson's 1957 Chevrolet Corvette
Dick Jackson's 1957 Ford
George Contaoi's 1957 Ford Fairlane
Jerry DeVito's 1957 Ford Fairlane - The Maze


Custom Cars Destroyed in 1957

Ron Guidry's 1936 Ford 5-Window Coupe
Bobby Yamazaki's 1954 Mercury
Joe Crisafulli's 1956 Oldsmobile


Hot Rod and Custom Car Clubs Established in 1957

Haulin' Gents


Custom Car and Hot Ros Shows Held in 1957

Portland Roadster Show


References

  1. The American Custom Car




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