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Styled by Ghia in Italy, Motor Trend's Bob D'Olivio described the 1953 Dodge Firearrow I concept car as "the most successful meeting of European and U.S. designs." Featuring dual headlights mounted underneath the front bumper, the sporty roadster made its debut at the Turin Auto Show in April of 1953. The sporty roadster was introduced to the American public at Chrysler's New York showroom later that year, and an estimated 38,000 people came to check it out. The response was massive, and in January of 1954, Chrysler president L.L. Colbert announced in Motor Trend that the Firearrow could now be purchased on a special order. Unfortunately, that never happened, but the desire for the car was there, and in 1956 people who had drooled over the Firearrow could buy a Dual Ghia instead. Photo courtesy of Chrysler Corporation.


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